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Mo Money Mo Freedom is a lifestyle. If you want to pursue a big life, smash big goals and get rich on the way to wealthy then you're in the right place. You won't save your way to wealth. You've gotta hustle and make money and lots of it. So next time you see something you want that you cant afford remember, the harder you hustle, the more money you make, the more free you are to have all the things you've ever dreamed of. This brand was designed as a reminder of that. After all, one day you will die, so shut up and get to work.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™